For dentists and dental products and materials industry, the IDS (International Dental Show) in Cologne is equivalent to a major international football championship – it is organized once every two years and is a must-attend for any ambitious dental clinic, or at least something you should follow. The show was held between 12th and 16th March, and our doctor Srdjan joined the stampede of dentists from around the world that rallied at Cologne to get updated with new techniques and technology, because what is shown at the IDS is bound to be featured at all innovation fostering clinics within the next two years, that is to say, until the next show.
It is not an easy feat to convey just how big the IDS is, not only in its impact on the dentistry practice, but also, well, physically. There are over 2000 company stands and pavilions, and needs careful planning to navigate, since five measly days might prove not to be enough to see everything. This year, especially, we had to turn our attention to the global market affairs, since two major companies whose implants we routinely use in our practice are the subject of acquisitions and mergers. Nobel Biocare, perhaps the highest quality implant manufacturer in the world, and the brand of implants frequently used at our clinic, has become part of Danaher corporation, a conglomerate listed among 200 largest companies in the world. Danaher had already owned many medical companies, and there is no doubt that Nobel will continue to deliver first class products under its umbrella. The same group acquired Implant Direct, another Swiss based implant manufacturer we work with, and we expect the supply process to become easier in the near future, especially when it comes to new products.
This year at IDS, Cvejanović Clinic has set its sights on a digital scanner called Dentsply Sirona Primescan. We are considering buying this product which will enable us to take on all the challenges in the field of 3D scanning, modeling and crown design at least in the next five years. We are very pleased with what we have seen at the show, since this scanner can penetrate deeper, scan more accurately and process faster the data than the Sirona scanner we are using at the moment, which is why we expect to close the deal to acquire it by the end of summer.
Furthermore, we are buying a brand new 3D printer at this year’s show, because although we have a good cooperation with 3D printing companies in Belgrade, having our own printer will reduce the prices in the long run, which is a key factor for both us and our patients.